Chinese Oracle, Egyptian Hieroglyph, Babylonian Cuneiform and Maya Hieroglyph are the four great ancient writing systems in the world. The long history of Chinese culture, including its development, spreading and inheritance, is reflected in Chinese characters. This ensures the intact inheritance and the innovative development of Chinese characters in each era. Nowadays, Chinese is the only ideograph whose inheriting process has never been interrupted.
Chinese characters, on the one hand, are the symbols that carry and spread Chinese stories and oriental philosophies. On the other hand, they contain the aesthetic elements of the Chinese style and its oriental charm. All these are the civilization achievements and cultural wealth that can be shared by the world's young designers.
On 30th October in 2015, Beijing Institute of Culture Innovation and Communication, the organizer of this contest, held the launching ceremony of the contest, Chinese Characters --- A Living Culture, at the UNESCO headquarters. The ambassadors from a number of countries at the ceremony played the spelling game of Chinese characters, and had a first-hand experience of the culture of Chinese characters. They also witnessed the global launch of the contest.
Based on the disciplinary advantages of philology and cultural transmission of Beijing Normal University, collaborating with the practical strengths of creative design and visual communication of Academy of Arts & Design, Tsinghua University, this activity forms the transdisciplinary and collaborative innovation to promote the cultural communication of Chinese characters. This contest aims to encourage young people to understand the close connection between the profound connotation of Chinese characters and the Chinese culture, and explore the aesthetic values of Chinese characters beyond their function as communication tool. It also hopes to build a cultural bridge communicating between the young people from different cultural backgrounds, and promote the oriental aesthetics of contemporary urban life through the creative design of Chinese characters.