2018 "The Beauty of Chinese Characters" Global Youth Design Contest officially joined Beijing Design Week
2018 “The Beauty of Chinese Characters” Global Youth Design Contest’s Media Interview was held at Jingshi Hotel Beijing Normal University on May 18th. Professor Yu Dan, Dean of the Beijing Institute of Culture Innovation and Communication and the general convenor of “The Beauty of Chinese Characters”, the convenor on visual communication Chen Nan, professor of Academy of Arts & Design, Tsinghua University, and the convenor on the culture of Chinese characters Wang Lijun,professor of School of Chinese Language and Literature Beijing Normal University and Ms. Ma Yiyuan, chief operating officer of the co-host Hanyi Fonts, had an in-depth exchanges of views with many mainstream medias on the cultural value, thematic interpretations, contest organization as well as issues concerning the collection of works.
At the meeting, Mr. Zhao Yiran, principal of the 2018 Beijing Design Week Innovation Design Service Conference, announced that “The Beauty of Chinese Characters” Global Youth Design Contest had reached a cooperative relationship with Beijing Design Week. “2018 'The Beauty of Chinese Characters' Global Youth Design Contest” will join 2018 Beijing Design Week Innovation Design Service Conference. The competition will gain more professional resources and a broader display space on the Design Week platform.
Zhao Yiran pointed out that “The Beauty of Chinese Characters” Global Youth Design Contest has high cultural influence at home and abroad based on the combination of Chinese characters and design. The two sides will achieve in-depth cooperation on display and promotion of creative design, and jointly support the creative communication of Chinese characters design and the culture of Chinese characters, propelling the influence and awareness of the competition and prompting the cultural and social values of the contest in the transmission of excellent Chinese character culture and encouraging design innovation.
Professor Yu Dan, the founder and general convener of "The Beauty of Chinese Characters,"and Dean of the Beijing Institute of Culture Innovation and Communication believes that the combination with Beijing Design Week will greatly promote the influence of 2018 "The Beauty of Chinese Characters" Global Youth Design Contest on domestic and foreign design industry. The professional background of Beijing Design Week will play an important role in promoting the communication and development of Chinese character art design and Chinese character culture, and inspiring the artistic inspiration of “The Beauty of Chinese Characters”. At the same time, she also expects that “The Beauty of Chinese Characters” will bring more excellent design works to Beijing Design Week and continue to deepen the idea of combining the design of Chinese characters with daily use.