2018 “The Beauty of Chinese Characters” Global Youth Design Contest’s Media Interview was Held in Beijing
2018 “The Beauty of Chinese Characters” Global Youth Design Contest’s Media Interview was held at Jingshi Hotel Beijing Normal University at 15:00 pm, May 18th. Professor YuDan, Dean of the Beijing Institute of Culture Innovation and Communication and the general convenor of the “The Beauty of Chinese Characters”, the convenor on visual communication Chen Nan, professor of Academy of Arts & Design, Tsinghua University, and the convenor on the culture of Chinese characters Wang Lijun, professor of School of Chinese Language and Literature Beijing Normal University and Ms. Ma Yiyuan,chief operating officer of the co-host Hanyi Fonts, had an in-depth exchanges of views with many mainstream medias on the cultural value, thematic interpretations, contest organization as well as issues concerning the collection of works. At the same time, the representatives of Beijing Design Week Organizing Committee and Salon Films of Hong Kong announced the establishment of the brand cooperative relationship with “The Beauty of Chinese Characters”.
This media interview was the first public appearance witnessed by domestic mainstream media since the launch of 2018 “The Beauty of Chinese Characters” Global Youth Design Contest at Consulate-General of the People's Republic of China in San Francisco.It is worth noting that the organizer of the event has updated two rules for competition on the basis of the original contest system. As the competition attracted a lot of attention from young designers at home and abroad, many people are active in registering. The deadline of the competition was extended to August 15th, 2018, which provides designers with more time for creative design. In order to encourage and commend college teachers who have made outstanding contributions to the collection of works and guidance for participants’ creation, the current Organizing Committee has specially set up the “Awards for the best advisor”.
During the communication, some media asked about the original intention of "The Beauty of Chinese Characters." Professor Yu Dan mentioned that “The Beauty of Chinese Characters” Global Youth Design Competition is a public cultural product based on Chinese characters. The contest aims to use Chinese characters as a medium to activate the creative expression of traditional culture and stimulate the global youth especially foreign youths for the curiosity Chinese culture and develop the enthusiasm and interest for Chinese culture.
So far, 2018 “The Beauty of Chinese Characters” Global Youth Contest is just three months away from the deadline. The Media Meet once again issued a call to the whole society and professional designers. We look forward to your in-depth understanding the themes and fonts of the contest, giving full play to your creativity and actively delivering the manuscript. Reshape and promote the independent beauty of Chinese characters with the power of art and design, and contribute its own strength to the inheritance and innovation of excellent Chinese traditional culture.